Sound and lighting can transform an event. Use the wrong colors or brightness, and the message and goals of the meeting can be lost on an audience. Oftentimes, corporate meetings and events can last days, all in the same space. Coordination of screens, sound and lighting improve retention of material and make a lasting impression on event attendees.

Organizing a successful corporate event can be challenging. With so many moving parts and pieces to manage, it’s common for some things to be overlooked or glossed over – namely, the audio visual component. The role of A/V in corporate events is often double-sided – when everything goes as planned, nobody can really tell. But when something goes wrong, everyone notices. The right form of sound and lighting can transform an event completely. With perfection in the audio and visual section, one can create an everlasting impression for guests.

A live event is an extremely effective way of achieving impactful results, whether for sales conferences, customer meetings, awards shows, or product launches. Using sound and lighting equipment essentially brings the presentation alive so that the audience is able to connect with the brand and the message, which makes it easier to access psychologically, once they have left the event. Audiovisual communication is a productive form of communication. Using sound and lighting equipment appropriately improves communication by heightening the awareness of your audience’s sight and hearing.

An essential part of corporate event staging is the sound. After all, what’s the point of preparing an amazing presentation if all attendees can’t hear it? The sound is critical to any event. If you don’t have a good speaker system in place, people will not be able to hear the directions that are given out or any speeches that are made. You may also not have music that’s loud enough or ends up with something that sounds muddled and muddy, turning people off from your event and making them remember the negative aspects of your occasion rather than the positive moments or the reasons why you held the event in the first place.

Whether it’s decorative, functional, or a combination of both, lighting is what sets the tone for corporate events. The right approach to lighting can even help establish your identity as a business if you’re a newer company or a start-up owner trying to catch the eye of investors. Stage lighting is particularly important for a corporate event. Perhaps you want to highlight an architectural feature or a piece of artwork? Lighting can draw the eye of your audience exactly where you want it. Lighting can direct your audience, so they see things the way you intend them to. The type of lighting in a space sets the mood for everyone exposed to it. For example, a high energy dance scene may make use of a multitude of bright or flashing lights on the walls and ceiling of a venue, but a subtler spotlight might be used for the main performer in order to emphasize their role in the production.